This season, London Fashion Week was a hit, with so many new, fresh faces in respects to both designers and models hitting the runway and literally strutting their stuff, but one of the huge standouts for me was the Acne ready-to-wear line. I fell in love with their simplistic and incredibly elegant designs and their gorgeous neutrals and rebellious reds, and blues and blacks have always been a favourite.
While it's name reminds many of that unwelcomed stage of puberty, Acne is a Swedish brand founded with the ambition to create develop a lifestyle brand through desirable products, as well as helping other people build their brands.
It's first full collection was launched in '98, which set the expectations of the brand - subtle luxury and understated items originating from the ethos that the clothes should feel like someone's wardrobe, cool and personal. The result is that nothing dominates anything else, yet every piece is effortlessly stylish.
Creative Director for Acne, Mr. Jonny Johansson, explained his views on fashion and the label. "Fashion is the best form of self-expression. We like to design pieces that together form the coolest wardrobe, but is ultimately wearable. It becomes one way of thinking as individual pieces, but together creates a strong, modern and considered statement."
And so, without further ado, the collection! Just to let you all know, I only chose my favourite pieces, which was really hard since I loved most of them!
What was your favourite label this season at London Fashion Week? Which of these outfits do you love and love to hate?
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